14 CONTENT TOPIC IDEAS FOR EVERY ENTREPRENEUR AND BUSINESS
Business Lessons
You have had several experiences in life and business. There are lessons you could share with your audience. After failing in my first business, I realized failing is never a problem. In fact, failure is a good sign that you are very much closer to success. Your mindset and attitude towards these matters. Share that business lesson with your audience.
Insightful Tools and List
I do this every time! Like 41 things to do from home and get ready for post covid 19, seven apps to help you create content like a pro, seven inspiring Africa women you should know, seven reason your business needs an online presence, the list goes on. Listing makes your content easy to scan through. Even now, you have 14 great list of developing fresh content ideas.
“How To” Tutorials
“How To Tutorials” is golden in developing great content. People are always looking for new and easy ways to do things. You know “How To”? Teach them.
Problems and Solutions
There are several problems faced by persons in your industry. Sometimes, merely listing these problems brings your audience halfway into the solutions. And when you eventually proffer solutions, that is invaluable!
Industry News and Research
What’s up in your industry? What research is ongoing? Search them out and update your audience. Sometimes, you may have begging questions that demand you do a research and find an answer. This may take time and effort, but the trust and authority it brings your brand is highly rewarding.
Seasonal Variations
There are different seasons of the year. Many of which are globally accepted and celebrated. Create content around these seasons and connect them to your brand’s story. For instance, the “Ember Months” is one dreaded period in many parts of Nigeria, about a year ago, I created this content about it and how you can maximize its opportunities. National and International events also fit in here, like this post on the International youth’s day.
Provocative Topics
If you have been a loyal follower of BeInspired Show, you know already about our hustle series. One polarized topic on the series that caused a lot of debate has been about “a woman’s equality to man”. However, while this is absolute truth, some persons honestly think it is controversial. Polemic content are a great way to stare conversation and engagement with an audience.
Educational Topics
This is my best kind of content topics. I love it for many reasons. By educating and informing your audience, you distinguish yourself as excellent and an expert. Such content includes: all you need to know about content creation, how to improve your online visibility using the KLT factor, how to build your own brand, all you need to know about LinkedIn, amongst others.
Comparison Post
People like gist. Comparing related topics could be fun and very enlightening. E.g Content Marketing vs Content Creation, Facebook or LinkedIn, Manchester vs Chelsea, Obaseki vs Ize-iyamu.
Company Culture and Value
Listing business cultures and values are a great topic for debate, it helps your audience review these values, sieve out outdated ones while also prescribing new culture and values.
Myth Busting
There are many life and business myths that need to be examined. Eg ‘under promise and over deliver’, I would rather over promise and over deliver, another is “keeping your product or services cheap, so that many persons can afford it”, truth is, some persons will never buy from you just because it is cheap. And even when you make your product free, not everybody will still get. I recommend you focus on your customers and the prices that works for them. There are several other business myth, help your audience dispel them.
Trending Topic
Many celebrities leverage on trend in developing content for their brands. You too can. There is always something trending in the online space at every given time. Give an intelligent opinion on relevant trends and connect it to your brand’s story.
Story Telling
Story telling applies to literarily all content ideas mentioned here, however, you could tell specific stories that help people connect with your brand. You could also share the lessons and inspiration drawn from the stories and experiences of others.
Yearly Summaries and Predictions
The year will always come and go. Summarizing important happenings of the year is a great source of developing content ideas. Predicting also the coming year with research-based fact. For instance, lessons from the 2020 covid 19 pandemic would be great as the year’s end draws near. Reviewing and summarizing highlights of major events also works perfectly here. Like these highlights of the first Headstart Africa Summit by John Obidi.
One Quick Tip
Jot down every single idea immediately it cross your mind. Never procrastinate to a later date. Trust me, you will forget and may never get it back. Create a new page or list on your phone note book, I recommend you use Evernote, title the page “ideas for ‘use your business name”. There are brilliant ideas flying around every time. Once you get a gig, head over to that page and jot it down immediately! You could flesh it out that moment or at a later date. But first, jot down your ideas, and you will hardly ever run out of content ideas.
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Content Strategist, Author
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