3 Content Development Strategies For Every Entrepreneur
Times are changing, changing pretty fast. As a digital age entrepreneur, startup founder or a creative person, one thing is certain, you must be braced with the times and run with it.
Here are three strategies to help you generate fresh content every day for your digital and social media presence.
- Documenting your process
Honestly, this is what many persons don’t like to talk about, for obvious reasons: the process is not always smooth. However, the rough edges you are vulnerable enough to tell may be your springboard to the front stages of life.
I always emphasize story telling as top list criteria in helping you build a likeable and trusted brand, and documenting your process is the easiest way to telling your own story.
By documenting, you keep track of your journey, a good one for your business brand. I call it the live content, dropping it as e dey hot, but of course with a touch of refinement as suiting your brand.
- Repurposing content
Hey! You’ve been creating content for years or even months now, trust me, you have tonnes of content to repurpose and create something fresh for your beaming audience.
Repurposing content simply means updating and rebranding old content. It also means making different creation from one content, such as turning a blog post into a YouTube or Instagram video, recording a podcast from the same blog post, publishing an ebook from it or simply creating mini infographics with it.
You can do that, right? Absolutely!
- Content curation
Again, you do not have to create new content every time. By content creation, you simply have a list of valuable content that inspires you, saved in your archive and at strategic time, you share with your audience.
Simply put, it is resharing what someone else has created and acknowledging appropriately. From your mentors top blog post to your mentees highly inspiring content.
Trust me, your audience will be blessed by them, kindly share.
Online Business Consultant
Content Strategist, Author