7 reasons your business needs a blog...
As an Online Business Consultant, one question I am often asked by Start-up entrepreneurs is; “Do I really need a blog for my business?”
So today on BeInspired Show, let’s get started on helping you find an answer.
But very quickly,
The first point I must establish is to help you define what really is a blog.
Not very many persons understand what a blog truly is.
Sadly and erroneously, some persons still think a blog is some platform for gossip or at best news!
In fact, this was a major challenge I struggled with when I launched out into blogging.
Whenever I tell people I’m a blogger, they quickly assume it’s a gossip and news blog.
I had to always explain myself every time that I don’t do gossip and news.
Some would not even believe you could blog about anything else, how are you going to drive traffic and make a lot of money they wondered?
Bringing us to the second and very important point I must make.
For every business owners, the primary purpose of having a business blog is to promote your business, create value and reach unlimited number of audience across the globe. We will expand this in the seven points below.
And yes, this will ultimately greatly increase your revenue!
But starting a blog especially as a business owner, solely because you want to make money is like putting the cart before the horse.
It will not to survive!
Your foundation must be set right.
The foundation, in this context, “your intension and understanding for and of a blog” is very important!
“For if the foundation is faulty, what can even the best of entrepreneurs do?“
To finish strong, you must start strong!
Now to our first question:
What is a blog?
Gathered from personal experience and research, A blog is a compilation of thoughts, facts, ideas and expert opinions relating to a business, industry and/or an audience. It is a written piece of content that lives online and can be accessed by anyone who search for related keywords or visits the website. Your blog can be informative, entertaining, enlightening or educating.
According to stats, 77% of internet users read blogs. Hence, Blogs have been rated as the 5th most trustworthy source for gathering online information.
Statistics also shows that websites that have a blog are shown to have 434% more indexed pages. A rich boost to your business online visibility.
This is 2020! Whatever business you do, you should have a website for it. However, while a website gives information about your business in a one way manner, a blog is a more flexible way to spread the message of your business and firmly establish your brand’s identity!
Here are 7 reasons your business needs a blog.
- It establish you as an authority in your industry.
One sure way to establish your business brand, is to be recognize as a leading expert in your industry. And blogging is about the easiest way to do that. By blogging about your product and services, you are putting forth knowledge, and knowledge as you know is power!
Blogging helps you keep your audience updated about your industry. Think of your blog as a direct communication channel a place where you talk in dept about your product and services, share timely content on the happenings in your industry.
Make comments and give your own opinion on relevant trends.
Answer Frequently Ask Questions, FAQ.
If prospects find accurate answers to their questions or confusion via your blog, how do you think that would make them feel and perceive you?
Create that magic!
- Your blog increases your SEO ranking on Google.
Every blog post you create is another index page on Google. What that means is that your website is able to rank for multiples of keywords which increase your appearance and visibility on Google search.
As you blog about and teach your audience different topics around your niche, Google indexes your website for higher SEO ranking. By this people can easily find you online.
The more blog content you create, the more opportunity you have to build and drive organics traffic to your website.
I have had persons contact me via my blog, who were not directly looking for a writer, an online business consultant or content on entrepreneurship. A recent example was someone who wanted direction to the Edo Innovate hub, because I had blog about the hub, and we are doing well with our SEO, our blog pops up. He explains he was to attend an event at the hub, but didn’t quite know the venue and went on Google search – I’m sure you know by now, people search for literally anything on Google. Even as trivial as “what should I eat this morning?” It’s that crazy.
Well, while we laugh about it, it’s a huge opportunity to create content around topics people are interested in around your niche. Increase your SEO and quickly establish your brand.
- Helps you build trust and develop relationship
Blogging is a great way to build trust with your audience, by creating high quality content that answer their questions and help them solve their problems.
Oh, I know you have a social media page. But the numerous feature a blog affords you makes you stand out among your competitors.
For instance in a blog post, you have the opportunity to add up internal links. These are links of previous blog post, adding them up to your recent blog helps your audience engage maximally with your blog.
You also have the option of outbound linking, this is adding up relevant content from other sites or blogs that are beneficial to your readers. Establishing your expertise and leadership role in your industry.
Your blog also gives you a chance of getting backlinks when other websites link to your blog – a great recommendation for Google.
A blog post gives you the opportunity to add up beautiful images of your product or stock images that resonate with the post within and throughout your post. This makes understanding your content easy, keeping the excitement and your readers’ engagement.
Following this structure, one detailed blog post establishes your brand as trustworthy to even a first-time visitor than perhaps ten short social media posts do.
- Allows you truly become personal and connect deeply with your audience.
Blogging isn’t business as usual. Having a business blog gives you opportunity and a platform to dive into other segment of life that may not be related to your industry but are super relevant to your audience.
Your blog empowers you to tell your unique story, share your unique experiences with your audience that echoes loudly your brand identity.
Your business blog is a more relaxing and human aspect of your business.
Yes! Your business blog does not require a direct promotion of your product or services. In fact, it should not always do that.
But underneath every business blog is a great marketing strategy that passively but firmly promotes your business and helps you generate more sales lead.
So while you have the opportunity to share true life stories, connect and bound with your audience, build great relationship and a unique platform for interaction, you are also marketing your product and services without even having to mention what product and services you have for sale.
- Boost opportunity for sharing: creates awareness for your brand.
By creating relevant content that benefits your audience on your blog, they are likely going to share it with their network. Bringing your brand and businesses in front of new audience that you may never have been able to reach organically on your own.
Another advantage to this is that, you have the option of repurposing your blog post to varieties of content formats that you can share on your social media pages, strengthing your social media presence, attracting more visitors to your blog and keeping them loyal to your brand.
- Your business blog is a great way to target and convert potential clients.
Like I mentioned earlier, it’s amazing how people search for information online. With over a 100 billion searches on Google a month, blogs have have been rated as the 5th most trustworthy source for gathering online information.
By providing relevant, useful and valuable information about your product, services and industry, people who are interested in such information gets attracted to your brand through the value you put out via your blog
The more useful the information you post, the more consistent you are, the more readers you will attract and the more likely they will become regular followers of your brand and convert to loyal customers and clients! Bringing us to the last but not the least point why your business needs a blog.
- Your blog post helps you convert and generates sales lead.
Notice how this comes last. Yes! Everything you blog about and do around your blog, subtly but surely generates more lead for your business! Both in the short and long term. But you must put in the work first. Also, maximizing a call to action strategy at the end of a blog post is another way to increase revenue.
Many times your blog return on investment pays higher in the long term.
In summary, having a blog do not only create a strong foundation for your business, it is also fun and inspiring…
It is a great way to share beautiful ideas – business and non-business related, establish yourself as an expert and authority in your industry, improve your website Google rankings, build trust, loyalty and an engaging community. And ultimately convert leads, increasing your business sales and income!
Blogging is a great way to support your business growth and I recommend you own your own blog!
What do you think?
Online Business Consultant
Entrepreneurship & Inspiration…