Content Development and Marketing for Brands and Businesses.
You cannot talk about business or branding in today’s digital age without referring to content. Only with good quality content can you truly build your brand and business.
Let’s say you are a businessperson, a baker, fashion designer and a creative person. You are very good at what you do, but invisible. We can’t find your content online. When we make searches on Google, we don’t see you, we can’t find you on social media or anywhere on the internet.
So sorry, you are still living in the 80s and this my friend is 2021. So quickly, what is Content Development and Marketing?
Now, a lot of people use the term content creation and content development interchangeably, which is fine.
But if we are to differentiate it, content creation is when you create something new, an idea that pops in your mind. Something we’ve never imagined before, beautiful! But that’s not where it ends.
You need to develop that idea; you need to give it some flesh and structure. So that it has the heading, body, conclusion and the call to action. We are developing something here, right? Great!
Now you have your content, but of what use is it to you? That’s where content marketing comes in, helping you drive the needed traffic across the digital space.
Content marketing simply means marketing your business online via good, quality valuable content. The more value you give through your content, the more network and connection you build with your audience.
Let’s break it down; how do you develop quality content?
- First, Choose a niche
You cannot develop content in just about everything. No! You’ve got to choose a niche and build authority on it. This could be something you are passionate about, something you love to do and talk about.
Otherwise, it could be something you think people are interested in, something people are asking questions around and really want to learn about. Either way, choose a niche.
- Second, know your audience
Whether your niche is something you are passionate about or not, you are not developing content for yourself but for others, your audience.
So you would need to find out what they like, how they like it and when they want it. Two quick tips on how to go about this:
- Launch a survey. Put out a questionnaire, ask people what they would want to learn about that topic or niche. The feedback would be absolutely helpful.
- The second would be going online and doing the research yourself. I recommend two platforms you can use. The first is answerthepublic. Beautiful platform! You type any keyword of your choice and you would find tonnes of questions people are asking around that topic online.
- The other is Google Suggest. When you type a keyword on the Google search bar/box, those suggestions that pop up underneath are a great clue for content development. Maximize them and it would amaze you just how accurate and receptive your content would be.
Fast tracked to the third step:
- Your Content Format
When people hear about Content Creation and Development, some are thinking about writing and blogs, people like me. Others are thinking about video creation, like some YouTubers, while there are others thinking about podcasting.
There are a few others who are thinking about everything. Yes, the good news is that you can repurpose one content format into any of the other formats.
There are other content formats like graphics, images, infographics, ebooks, guides amongst others.
Another reality is that, no matter what format you are creating, there is usually a general structure that guides its development, especially the three basic content forms.
It is important to note that the format of your content also involves your content structuring, which are the heading, body, conclusion and call to action of your content.
Now, having these beautiful content in the best possible formats and publishing them online is a brilliant way of marketing your brand. However, there is still something you can do to make your brand seen, liked and be known by many. And that is Content Promotion.
Watch out for our next post on Content Promotion.
Content Strategist, Author