As stated last week, statistics clearly shows there were a total of 258.9 million digital buyers in the United States in 2018. This figure is projected to increase to over 307 million buyers in 2023, reaching 79.2 and 90.8 percent of U.S. internet users respectively.
As at 2012 in China, online transactions were just 32 million active users, between 2012 and 2019, the number sky rocket to over 600 million active users!
Now, following the trend, this number has been projected to triple before the first half of the coming decade.
The focus of the world this time is on Africa!
This century is Africa’s century!
But you know what?
As people begin to gravitate towards Africa, the first place they make their search is where?
Google! On the Internet!
As I asked before, When they make their search, when they are looking for someone in your field,
Will they find you?
Having an online presence, a strong formidable one at that is non negotiable in this era! If you must stay relevant in the coming days!!
But even more importantly, your digital opportunities are visually endless. From becoming influential to gaining more client and customers and making more money!
How do you build a strong online presence?
It’s simple, like everything else, work with a plan. Be deliberate and focus.
Analyze your scope, which could be;
Web, Mobile or Social.
Then, decide the technical and content angles.
- First, have a revamp of all your social media handles. Beginning with:
Use your real life name. If you are still doing Mhizz this and that, or one of those funny names, sorry is your name!
Have a short bio that describes in simple words what you do. Your digital presence should tell and show people clearly about your services, your skills and your brand promise.
Be deliberate about your settings. Every tag should not appear on your timeline. Have a reset!
Your Profile Pictures
Have a professional, standard and relaxing profile picture. This is your first impression anyone on social media ever gets of you. I’m sure you want to make a good first impression.
If you have to take a new photo, do it now, sharply before the year runs out!
Even your Gmail
firstname.lastname@example.org is a complete NO! ❌
Use your full name as your Gmail.
- Spell words in full.
I shake my head in pity for people who still use short hand. What message are you trying to pass?
It’s You not u, and not n, Thanks or Thank you not tnx. 2020 is the year for those who are ready, those who love wisdom and are open to learning and learning fast!
- Have a website.
A must have, if you want to be taken seriously in this decade!
Check out wiz.com a very easy platform to build your own website or blog.
- Create eye catching informative and engaging content.
Get useful tips on content creation here.
Engage meaningfully on people’s content.
And people will begin to respect you and engage meaningfully with you.
Stop using endearing words on people online! Words like “my dear” “my dearie” “sweetheart” “monkey pie” and all those bull stuff.
Please.. Save those names for your spouse and lovers. Don’t loss a destiny helper because of lack of common sense.
In Nigeria, people like respect. Even in more developed world. You only use endearing names on people you have a personal and intimate relationship with.
- Last but not least, join meaningful communities online.
I recommend the Headstart Africa community/John Obidi on Facebook. You will be glad you did. Also,
Online Publishers and Entrepreneurs NetworkBEWA BookClub Africa and a host of other.
Engage with the people, publish your content in these communities and see how people will rush to your timeline to engage with you.
By following these simple steps, you are ready to start building a visible, likeable online presence that sticks with your audience. In summary;
Revamp your social media pages
Create a website
Spell words in full/stop the use of short hands
Address people with respect and courtesy
Join and engage with relevant communities
To your digital success in 2020. cheers!!
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Online Business Consultant
Content Strategist, Author