Ever thought of content and content creation and how you can use content to promote your personal brand and or your business? Here is an excerpt from our just concluded content strategy forum you will learn from.
Content in the digital world is YOU!
Yes! You read right.
Content is anything and everything about you that you put out on the internet, to promote yourself, your business and your brand. Or even to demote yourself. Whether or not, knowingly.
Your content is what the digital world can relate with. That is what they know about you.
That is the YOU they know!
Your content ranges from your pictures, your write-ups/text, your audios, your videos and every other thing in between.
These professionally are called your content format!
Whether or not you are aware, you choose a format every time you put out content online.
It is only profitable for you to be deliberate about it!
Choose a particular format that resonates with your target audience.
Your target audience are the people you want to reach. The people you want to engage with your content.
Your market audience, customers, or followers.
Those people that you want to patronize you. They could be children (parents), teenagers, youths, the old, students, entrepreneurs, celebrities, professionals, traders, and so on…
NOTE: Your preferred platform also determines the format you choose.
Your platform also known as your content vehicle could be a blog, it could be YouTube, Instagram, LinkedIn, Tweeter, or Facebook.
If you are choosing YouTube platform, for instance, you automatically know that your content formats should be videos. Same goes for Instagram.
For me as a writer;
Writing inspiring articles to inspire young people and promote entrepreneurship.
It is only wise to have a blog as my primary content vehicle.
There are more to content and content creation. I took out time to explain every detail on my book Power Content. Moving on;
Now you know your stand, you know what kind of content you are creating and the best platform for it; you know the best vehicle to help you drive and push it.
The next step will be:
How do you use content to create and promote your personal brand and/or business?
First, very basic and most important, *craft a niche for yourself!
In other words, have a message!
You cannot be everywhere and be doing everything.
No one will take you seriously!
Find something you love and are passionate about.
That’s where your wealth is.
And Yes! You can literally build passion for anything by making an investment in it.
So there is no excuse of “I do not know what my passion is”.
Start investing in photography, for instance, take a course on photography, buy a book on photography, attend events on photography…
You automatically become passionate about photography!
Because where your treasure is, there your heart will be also.
Note, that scripture didn’t say where your heart is, your treasure will be, NO,
It said where your treasure is, your heart will be.
That means, you make investment treasure first, then passion follows! Simple.
So, invest some treasure on a course and your heart, your passion will go there!!
If you already find and know your passion, ohh, great for you!
Create a niche around it. Have a message!
Be specific and focus!
When I started blogging, I would write about, love and relationship, marriages, the girl child, the Africa woman entrepreneurship, politics, name it.
And I kept on struggling until sense entered me!
Now our niche is clear and simple!
Entrepreneurship & Inspiration
Choose a niche
Narrow it down as much as you can.
It helps you get to the top of your audience’s minds quickly! Why?
Because they know you for one thing. One special thing. Your niche, your message!
Now you have a niche, over to the next step:
BEGIN TO CREATE AND BUILD VALUE AROUND YOUR NICHE
I can not loud this enough!
Value is everything! Value is money, value is influence, value is impact!
Once people start seeking you as a valuable person, congratulations! You have made it!!
Because they will pay and do anything to keep what’s valuable to them.
Start Creating Values NOW!!
How do you create value?
CREATE FREE CONTENT
You know a thing or two about digital marketing, about writing, about content creation, photography, hair making, fashion, real estate, pharmacy, whatever niche you choose even cooking or music…
Start teaching people about it!*
Teach people what they don’t know for FREE.
And they will pay you to help them do that same thing you taught them for free. Why?
Because they trust you! They know you can deliver. Because they see your content. Your free content.
Never never be afraid to give out free content!
Create content around your niche for Free
And see how fast and strong your personal brand will go!
The next step in building a strong and sellable brand is TRANSPARENCY.
Another word for this is integrity.
Be yourself. If you fake things, we will know. Period!
The time of fake ness is over!!
People are out for originality and authenticity!
The best way to do this is by telling your own story. Letting your audience into your journey, your process, your life.
Your fears, your challenges, your failures, your WINS.
Full details on storytelling, how to tell your own story and get people attracted to you will be exposed to you during our physical mentoring session by January.
See, storytelling is GOLD!
Quickly, we are moving over to the next stage:
Why you need an online presence and how do you create a visible and reputable one?
According to statistics, there were a total of 258.9 million digital buyers in the United States in 2018.
This figure is projected to increase to over 307 million buyers in 2023, reaching 79.2 and 90.8 percent of U.S. internet users respectively.
As at 2012 in China, online transactions were just 32 million active users, between 2012 and 2019, the number sky rocket to over 600 million active users!
Now, following the trend, this number has been projected to triple before the first half of the coming decade.
The focus of the world this time is on Africa!
This century is Africa’s century!
But you know what?
As people begin to gravitate towards Africa, the first place they make their search is where?
Google! On the Internet!!
The question is; When they make their search, when they are looking for someone in your field, will they find you?
Having an online presence, a strong formidable one at that is non-negotiable in this era!
If you must stay relevant in the coming days!!
So how do you build a strong online presence?
Watch out for the part 2 of this series, will be sharing some nugget on how you can build a formidable and reputable online presence.
But more importantly!
On our mentoring session coming up by the third week of January, we will unveil to you:
- Global opportunities available to you as a young person in Africa and how exactly you can access them*
- Step-by-step guide on how you can create engaging content that resonates with your audience and quickly establish you as an authority?
- The art of storytelling and how you can use storytelling to change your life!
- The secret to creative writing and creating content that works!
These will be anchored by International and renown speakers and coaches*
However, this event is not for everybody!*
We only need 20 participants, and we almost already have that number. We are, however, extending the number to 30.
My fast selling ebook, POWER CONTENT unveils to you the secrets of content creation. How can you create valuable and engaging content for your online audience.
The Process of Content Creation
Steps to creating a compelling content
With over 41 tools that make content creation fun and easy!
The book among many other secrets also teaches you; How you can monetize your content creation skills and double your income!
The book is sold for 2,500 naira only!!
The first ten persons to get the book, gets access to our mentoring session by January.
Please note, only the first ten!
Pay to this account number and send me a mail at firstname.lastname@example.org.
0018893842 Diamond/Access Bank. Mercy Omoregie
While some persons will spend their money this season buying things they don’t really need, others will invest and make 2020 a fruitful and fulfilling year!!
What category do you fall into?
To a productive and prosperous 2020! Cheers!!!
Online Business Consultant, Content Strategist, Author,
Founder, BeInspired Show