Hey guys.. You will agree with me that the media is a very vital aspect of this century. It’s EntrepreneurshipMonday onBeInspired Show. Today on the Show we will be discussing “Media and the 21st Century”, and with us is Bummi Omojiafor.
Please tell us more about you?
My name is Bummi Omojiafor and I’m the Acting General Manager to the only pidgin English station in Edo State. Called Speed FM with frequency 96.9 Benin City. Generally I’m into media, journalism and radio assistance.
Talking about media and the 21st century, how would you describe the media to the 21st century Nigerian youth?
When you go through the history of the media, you will see that in the 21st century, there is a very huge difference. The reason being that everyday, new innovations are coming, new technology. Take television for instance, those days, you would have camera man, carrying a very heavy camera. But now you just get a smart phone and can do your recording wherever you are. Also in this century, the media has been able to disseminate information faster than previous centuries, via phones, social media, then we have the print media, radio, and of course television.
As regard the youths, those days we only have elderly, experienced Journalist handling different stuffs, but these days you find out that the youth are the ones handling everything. I’m a woman, and I’m handling a radio station. And that’s one of the spec of the 21st century media.
How would you compare and contrast social media and the traditional media?
Social media is one of the spec of the 21st century, both social and traditional media help disseminate information but social media takes everybody’s opinion, you can go there and drop information that is not verifiable. But for traditional media, before such information is disseminated, there has to be cohesion, it has to be precise and verifiable. There is a source to that information, whereby in case any issue of lie block, decimation of character, slander comes up, so and so person is held responsible.
But social media, I could use a fake name, open a social media account, and keep disseminating wrong information. And there is no way to track me down. So yes Social media is one of the spec of the 21st century media, but I feel for entertainment mostly than for journalism.
Where would you place media as it relates to business and entrepreneurship?
The bane of any business is money. Sustainable money to keep up your business. The media plays a huge role in entrepreneurship via advertisement of different businesses. Also, we give out information to the people at a price.
For young entrepreneurs and Startups, I will use the Edo State Government and Sustainable Goals of the United Nations for example, whereby everybody is poise to make sure youth are gainfully employed. Now, the role of the media in that is to disseminate these information that you can actually get products or services from small scale businesses here and there or what you need to get them. The media also tells the people about an information and in turns gives feedback to the Government through the response from the audience. Like the Edo State Government Edo Innovate hub, the role of the media here is to show case to people that this is not just some of those “come and see America wonder”, there is something actually happening, and the media stands as a verification yardstick for that. Also, using my radio station for example, Speed FM, we have earmarked different programmes to actually fit all the policies of Government. We have money matter and the rest, we have the agric programme as well. So these programmes by the media reaches out to the youth who are then involve in entrepreneurship.
Base on popular engagement, do you see social media taking over the traditional media in the nearest future?
I don’t see that, because social media is not a verifiable source of information. And then I’m not sure people want to give legality to illegality. What I mean by that is that, yes, we get some information on social media, but people also demand for verifiable information. So I see traditional media still standing ground. What I can see is that traditional media will make use of the social media, it will incorporate social media and keep balance. For instance all radio stations are online, Instagram, Facebook, and the others. So it’s all about incorporating social media into the traditional media giving it qPbalance and cohension.
What will you profile as a solution to young people in handling the distraction that comes with social media?
It’s really terrible. A huge percentage of youth are on social media. The distractions of social media is extreme, as we saw during the February 2019 general election, you could see the disparaging report and all that. For youths to be able to handle the distraction of social media, they must be engaged. When you are engage, you don’t have time for unnecessary chats. Be more active and don’t let social media control you.
For young entrepreneurs out there, what’s your top three rules for success?
The first one is “What are you selling?” The next thing will be, is this the right location to sell what you are selling? Third will be capital, how do I go about it? I’m I going to go solo or in partnership? Those are important things you need to know. If as a young lady, you were fortunate to learn how to bake, you do not need too much crowd, open a YouTube channel. Startup and show so many people how to do the baking. When you go to YouTube now, everything is there. But first you have to know what you want. And then put in the work.
Also, what do you know about what you want to do? You should not just get up and say you want to do networking. What do you know about networking? Have you done your research about networking? You should ask questions, there are people who have done what you are about to do. Asking questions and making proper research help you avoid certain challenge. Also, location is core. For instance, if you are selling Android phones, you should go where youths are or the central areas. And then capital, that is where the media comes in. You can get information from media on how you can apply different government policies to your business. The media will be able to break down these different policies for you. Mind you, you do not need to wait for 200 million, start small, before you know it, you begin to grow.
It’s been an awesome time with Bummi Omojiafor talking about Media and the 21st century Youth. Let’s do well to harness the enormous opportunities of our century. It’s Mercy Omoregie on BeInspired Show. Do have a great week.
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