You may know that content marketing is the new digital global economy! But what you don’t know is that not all content is a goal.
How do you make your content stand out and yield your desired result? Let’s Find out!
- A Great Content Keeps You informed
The human mind will always respond to novelty. Tell your audience something new. You do not always have to talk about your product. There are other things in your industry that may interest people.
For instance, you are a Baker. You could talk about proper food diet, or the health benefit of drinking enough water. This is novel. It is not related to baking, but it gives your audience value, and that makes you valuable.
“Your content should be rich with information.
I create content for an architectural firm and many times; we don’t even get to talk about buildings and structures and the rest. That could bore anyone out.
One of my clients, a health insurance company, on our weekly content schedule, we have just three days when we get to invite subscribers to insure their health.
There are many other things you could talk about that could also firmly help promote your brand or business, get you the customers you want and help you maintain an audience – it’s called content marketing.
Your content should be rich with information. Information good enough to help someone. Have you ever plan on doing a thing only to come across a content online that gives detailed information about what you are planning to do? Giving you a better understanding of the subject. That’s it!
Your content should guide people’s decisions with the right information.
- Your content should entertain
Do not be boring!
As much as you want to put out valuable content, make all the sense in the world, sound sophisticated and intelligent, never forget the human factor.
People will always gravitate towards what makes them feel good and cool. While creating content, have that in mind. Some humour here and there is good for everyone.
Satisfaction is entertaining.
However, entertainment here does not mean cracking jokes. I can be richly entertained and not roll on the ground with laughter. You are not a comedian, are you?
Yes, your content must entertain, but never out of place. If I am satisfied with your work, it has been entertaining.
- Tell a Story
Content components will not be complete without the inspiring factor of storytelling. I always love to use Margaret Atwood’s quote: “Human beings are story telling beings”.
Your story does not have to be wholesome. It could be citing an example or using an anecdote. Whether at the beginning, middle or near the end of your content.
Storytelling arouses interest, build connections and help keep your audience engaged.
People are interested in facts too. Provide that accuracy in whatever you create.
Do your research about what you are talking about. I always tell aspiring writers, content writing is not for the lazy.
Find out what has been done about that subject. Give statistics, make sure your statistics are correct. You should also leverage on the word ‘approximately’. Your content must be accurate.
Get your facts right!
Never fake things, be real, be genuine, be original, be you!
Authenticity is key in content marketing. It is what separates those that will last in the industry from those that will soon fall out.
More so, you don’t want to be seen as that content creator who is always copying other people’s work. Plagiarism must never be once named among you. When you use someone else work, rightly acknowledge them.
Help people trust you. Be original, be authentic.
Another way to say this is to speak from your heart, be natural. Create content that are well thought out and resonates with your audience. Don’t jump into anything! Distinguish yourself. Create your own unique voice.
Speaking/writing from your heart usually evokes emotions. Making it easy for your audience to connect with you. Being thoughtful also refines your tone and brand’s personality.
Create content from your heart.
Be thoughtful! You may not always do this. Some content requires you are logical, speaking from your mind and intellect. But as much as you can speak from your heart.
Be confident to tell your audience what to do. Help them take action. Tell them what step you want them to take next, if they should buy a product, if they should make a call or send a message. Or a take-home lesson.
Don’t leave your audience hanging, confused, not knowing what to do. They should understand what your mission is for creating such content, especially at the end. Help your audience take action after they go through your content.
Just as this blog post has helped in sharpening your content creation skills. Get busy creating great and valuable content.
Online Business Consultant
Content Strategist, Author.