Seven ways to marketing and making sales online.
Whatever you do, whatever business you own, you are leaving so much money and recognition on the table if you neglect your online presence.
And worse, you may run out of business in the near future, because the new era is a digital world.
From promoting your personal or business brand, to building an authority in your niche or Industry, becoming truly visible online and making sales!
Truth is, you can be doing the most amazing things with the most amazing skills or products, if you don’t market it and no one knows about it, your impact is short and your business profit stays shallow.
Now you can’t go marketing from door to door anymore, (I wonder why you would want to do that anyway) or just wait and hope that people will find you, that may never happen.
The Internet casts a huge net for you to get your business in front of many people as quickly.
Below are seven ways to get you started and selling:
- Design a standard website.
If you’re selling products, integrate eCommerce systems that help visitors make purchase directly from your website. Add a blog on your website. Apart from establishing your credibility and expertize, blogging is a more human aspect of your website. Familiarize with visitors, elevates your brand. People love it when you are just human and not so formal, blogging helps you do this. Then SEO your website. Search Engine Optimization is enormously rewarding in the long term. Sites like wix and WordPress can help you get started.
- Build your email list and use it.
Email marketing still remains one of the most effective ways to make sales in today’s digital world. Email marketing is more than just a newsletter, apart from helping you reach perspective buyers directly and connect with them, it gives you the opportunity to personalize your content, strategically craft your content and make your readers clicking and buying from you! Email marketing also help you build and follow up your customer base. Systems like Aweber, Landpages, or MailChimp are great to use.
- Use other online sales channels.
Selling online today is easy if you are ready to explore various options and marketing channels. Platforms such as Etsy, Amazon, eBay, Jvzoo, Teachable are a great place to market and sell your product, knowledge and services online.
- Register your business on Google.
I have stressed this a couple of times, and honestly, it cannot be overemphasized. Get your business listed on Google My Business. Click here to learn more. There are other listing platforms like yahoo and Bing. However, Google is very friendly and help you reach more persons.
- Build a strong social media presence.
Social media is one of the easiest ways to stay visible online and generate leads. However, many persons take it for granted. From WhatsApp to Facebook, LinkedIn and YouTube, etc. All these can be used to promote your product or services and make sales online. Make your timeline and business page content rich! Explore all content formats, then focus on the ones that resonate more with your target audience. Also, joining and engaging with social media groups and online communities are a great way to market and sell your brand. You must however learn how to create relevant content around your niche that are useful to your audience and be consistent. Learn more.
- Maximize paid advertising
A lot of persons do not realize this open secret and they underestimate its effectiveness. Google AdWords, targeted social media ads and even affiliates are genus ways to get your product or services right in front of the right people and make sales. I do not know any serious digital marketer who don’t run ads. But they never tell you.
- Collaborate with other business owners and Influencers.
We cannot neglect the place of collaboration in digital marketing. Many times, the persons you are trying to reach and many others who will buy from you are already following one or two other persons; bloggers, thought leaders and Influencers. Life becomes easier when you find a way to partner and collaborate with these Internet lords.
I hope these steps guide and help you. See our previous post on 41 things you can do and stay productive while at home.
Online Business Consultant, Content Strategist
Reach us today at BeInspired Show. Let’s help you manage your digital media and increase your online visibility. Get a copy of our fast selling book Power Content and learn how to build and create valuable and compelling content for your online audience!