Have you ran out of content ideas for your online audience?
Do you need some fresh ideas for your content creation step?
Or stock for content topics and tactics you can implement?
We have these 16 compilations for you by Jon Wuebben. According to the Content Marketing lord in his book, “Content is Currency”
“You can never have too many good ideas in the fine art of content marketing.”
Sometimes you feel you have “done it all” with content and could experience a content/writer’s block. Truth is, you have barely scratched the surface of what could be done. One fresh idea could birth a hundred more ideas relevant to your target audience.
And yes, we all need some help in this area of generating content ideas once in a while. So here you go:
- 1. Take your most popular e-book or your best blog posts, add a few images, put it into PowerPoint, then record it either with same PowerPoint or Camtasia for a YouTube video.
- 2. Use a blog post or a social media article to discuss a challenge that your company faced and how you overcame it. People love true stories.
- 3. Host a webinar, Facebook or Instagram live and discuss any popular topic in your industry.
- 4. Take that webinar or series of podcasts, get them transcribed, and offer it as an e-book, guide or white paper.
- 5. Comment on other blogs from your industry. Be original and interesting (think one or two solid paragraphs, not just a line or two). And then keep a copy of all of them so you can compile and repackage them as an e-book.
- 6. Develop some content that showcases the genius of industry figures you respect and admire. And then use it as a springboard to partner with them.
- 7. Develop a buyer’s guide for your products and services based on the feedback you get from your customers. (I highly recommend this for brands and business owners).
- 8. Write an industry report on a hot topic backed up by solid research from respected industry associations. Post it on your blog and your social media profiles and put it in your newsletter. Research based articles is always very rewarding.
- 9. Do you have some strong opinions and something interesting to say? Feel like things need to change in your industry? Write a twenty-page manifesto that reflects your best rants.
- 10. Review topics and items relevant to your industry, and make your reviews thoughtful, fair, and informative. Surprise people by using three to four long paragraphs to review every facet of the subject of your review: a product or service, a book, a webinar, a podcast, a video, an event you attended.
- 11. Use your video or phone camera to record something that reflects your best self, then apply that to your products and services, a business issue, or a customer request. If you’re funny, use your humor. If you’re the serious type, make your presentation authoritative. If you’re a “ham,” then do something totally different or a bit crazy (within reason). Then put the video up on your YouTube channel.
- 12. Never forget or delay writing down a brilliant idea when it crosses your mind. Trust me, if you don’t write it down immediately, you will forget it and it may never come back the same way, that’s if you ever get it back. Always have your note pad around, a pen and jotter. Download the Evernote app. Write down your ideas when they come to you.
- 13. Write a white paper that attempts to tackle the most controversial or challenging issue in your industry.
- 14. Create a free or paid “course” delivered by WhatsApp Business or email auto responder or any of the online school like Udemy and Teachable.
- 15. Offer a free online class to build interest in your business (record it so you will have another type of content to offer).
- 16. Compile your top thirty blog posts or articles into an e-book.
Developing content for your online audience is made a cup of tea following the 16 content generation ideas above. Also, you quickly establish your brand’s authority with great competitive advantage.
What are your next steps now?
Missed our previous post on entrepreneurship, get a quick catch: 7 apps to help you create content like a pro.
Online Business Consultant
Content Strategist, Author.