Content creation vs. content marketing - A must read.
There is a shift already in the times and era that we are in. An indelible mark has been made in our time and it has changed the course of things. Nothing will remain the same.
Businesses, industries, marketing is changed! Suffice to say this change has started for a long time, embraced only by a few, but the global lockdown has made a revolution of it.
Where is this new era of marketing headed? Or rather, where has it landed?
Everything is moved online. Noone will be spared. Not even the unconnected farmer in the village.
I’m sure you know already, there are new technologies springing up from the left, right and centre of Africa helping farmers market and sell their products online.
Where are we headed here?
Content Marketing! – The real deal for online marketing.
One reason I love the LinkedIn platforms is how it makes the B2B connect easy! So recently I got a DM from a big brand (name withhold) they needed me to help them draft an online marketing strategy for their new product. I didn’t go to them, I didn’t even know them as such. They came to me after seeing my works on my page. A result of content marketing
Usually I tell my clients during a consulting or coaching session: Content marketing pays more on the long term, but in this present era, you can get a huge return on your investment right after every content you put out.
I love the way the Content Marketing Institute puts it.
“Content marketing is about attracting an audience to an experience that you own, build, and optimize to achieve your marketing objectives”. (Emphasis mine).
Putting it in simple terms, it is publishing content that educate, inspire, enlighten and entertain your audience and ultimately market your brand or business.
Now, what is content creation?
Quickly, let me help you establish what content creation is. Many times I see business owners, Startup founders and entrepreneurs in bid to promoting their product or brands mixing things up.
1:30am this morning, I was still up and working. After developing a content marketing strategy plan for one of my clients, I had to work on this topic you are reading now, so every piece is worth your time and money!
While initiating an idea or topic relevant to a market audience; a product of your expertise is called content creation, fleshing out that idea to suit your desired audience, which as a writer, I do by writing, yours could be in front of the camera – video content, or just putting the mic on – audio/podcast, is referred to as content development.
It’s okay to use the terms interchangeably. Learn more on content creation.
Now, in today’s business world, you do not have the leisure to ignore developing unique content to promoting your business or brand online? No, you don’t.
Creating valuable and engaging content, understanding how the internet works, getting deliberate about your digital and online presence is no longer negotiable.
While content marketing helps you build a lasting and friendly User Experience (UX), that brings your customers coming over and over again
Focusing on a one product pitch or sales copy like many online marketers do, would not do that job.
Do you have a product/services or even an idea you want to create awearness for, generate lead and make sales.
Are you a career professional who needs to build a personal brand around your specialty or an entrepreneur who should turn your business into a great brand?
Even more importantly, do you need to build a strong digital presence, improve your online visibility and nurture an audience.
Yes! You definitely need that! And content development and content marketing is the way to go.
Content marketing is an investment that reaps long-term rewards. Michele Inn
However, to be truly successful in content marketing, you need a Content Marketing Strategy.
In fact, 65% of the most successful content marketers have a documented strategy vs. 14% of the least successful – Market Institute
You don’t want to beat aimlessly around the bush.
You want to be focused and pay attention to established priorities that yields a great return on your investment.
Then you need a Content Marketing Strategy!
Maybe it’s time to develop a unique strategy that sets you ahead of your competitors, establish your brand’s authority and ultimately greatly increase your revenue!
Reach us today at firstname.lastname@example.org let’s get started!
Get a copy of Power Content: Content Creation made Easy for personal and business brands. Buy on Amazon.
PS: If you have just one Post Covid-19 comeback, it should be dominating your online space, via the digital media. make the internet work for you.
If this has been of value, kindly let us know at the comment session. Tell us also about your experience creating content and content marketing.
Online Business Consultant, Content Strategist, Author
Click here to see our previous post. How to manage and invest your cash in a downtime by Kole Oyeneyin